Catalog design
Family pages with spec tables, test conditions, plots and line drawings, laid out page by page for print and PDF.
Trade show, print and marketing design for photonics companies
I write and check the technical content for your booth, banners, brochures and catalogs, and my design partners turn it into finished artwork. Most of the design goes to Pento Agency (opens in a new tab), who designed and built this site. You work with me from the brief to the print-ready files.
Trade show booths, banners and pull-ups
A booth graphic has to make sense to an engineer walking past it. I write the headline and the spec callouts, check every value against your released data, and supply the plots, line drawings and renders the graphics need. The designers lay out the backwall, counter and banners at the sizes your exhibit house or printer asks for.
- Backwalls, counters and exhibit graphics for your booth space
- Roll-up banners and pull-ups
- Spec callouts, plots and line drawings checked against your data
- Graphics built to the printer’s sizes, bleed and safe area
Catalogs, brochures and booklets
Print pieces carry more numbers than anything else you hand out, so they get the same checking as a datasheet. I gather the specs, test conditions and part names for each page, and the designers set them in your brand.
Booklets
Selection guides and short application booklets your reps can leave on a customer’s desk.
Brochures and print materials
Tri-folds and product sheets for the booth and for sales visits.
Project responsibilities
You brief me once and I coordinate the rest. The content and its checking stay with me, the design goes to Pento, and your engineers approve the final proof.
Brief
You
Dates, booth size, the products to feature, your brand files and the printer’s templates.
Content
Jezdan Gomez
Headlines, spec tables and captions from your released data, plus plots, drawings and renders.
Design
Pento Agency
Layout and graphics in your brand, at the template’s sizes and bleed.
Proof check
Jezdan Gomez
Each value, unit and part name checked against your data, with fixes sent back in writing.
Sign-off
You
Your engineers approve the proof and you get print-ready files.
Design by Pento Agency
Pento Agency designed and built this site, and they’re very good at what they do. Their own services include brand identity and guidelines, web design, social media content and brand positioning, so they can also help if your brand or website needs work.
- Brand design
- Web design
- Social media and content
- Strategy and positioning
Common questions
Do I deal with Pento directly?
You don’t need to. I’m your contact from the brief to the final files, and I pass your content, data and feedback to the designers.
Can the design follow our brand guidelines?
Yes. The design follows your guidelines, fonts and logo files. If you don’t have guidelines yet, Pento designs brand identities and guidelines too.
Do you print the materials or build the booth?
Tell me in the brief whether you already have a printer or exhibit house. The files are prepared to their templates, and the proposal states what is included.
Is the technical content checked like your other work?
Yes. Every value, unit and part name is checked against your released data, and your engineers approve the proof before anything is printed.
What do you need from us to start?
The show date or print deadline, the products to feature, your released datasheets and drawings, your brand files, and any templates from your printer or exhibit house.
Discuss a marketing project
Send the date, the booth size or page count, and the products you want to feature. I’ll reply with a scope, a price and a delivery date.